- Website with GIS
Challenge: Harrisonburg’s Economic Development Department needed better tools to market Harrisonburg to businesses outside the region.
Solution: We worked with the City of Harrisonburg to develop a theme that would appeal to business owners outside the area: “balance of work and life”. Gravity Group developed two cornerstone pieces around this theme – a brochure with multiple fold-outs, and a website with full search and GIS capabilities. The brochure and website focused on the excellent professional and quality-of-life benefits in Harrisonburg.
The City reported great success using the brochure in communicating with prospects, and enjoyed high traffic on their new website, especially with the new GIS component.