- TV Spots
- Video for Digital Placement (three versions, showcasing three different types of buyers)
- Radio Advertising
- Print Advertising
- Email Campaign
- Website Graphics
- Facebook Content
- In-Branch Monitor Graphics and Exterior Signage Graphics
Challenge: DuPont Community Credit Union wanted to raise awareness of their suite of mortgage options while also reinforcing their Mortgage Advisors’ collaborative approach to guiding homebuyers through the process and helping them find the loan that’s just right for them.
Solution: Gravity Group collaborated with DCCU to produce an integrated campaign that featured homeowners at three different life stages–a young bachelor with his dog, a married couple just starting to grow their family, and empty nesters welcoming home their adult son for a visit. This provided the opportunity to reach a variety of homebuyers and speak to the full suite of loan options that DCCU offers.
:30 TV Spot