Challenge: DuPont Community Credit Union needed to get the word out about the diverse ways homeowners can use a Home Equity Line of Credit (HELOC). DCCU especially wanted to highlight the use of a HELOC for home improvement projects (one of the more popular uses for HELOCs overall).
Solution: Gravity Group developed a multi-component campaign that featured a series of pre-roll video ads for use on YouTube and other platforms. These ads utilized imagery from a very familiar communications method for the target audience–texting. This approach not only enabled these messages to deliver an impact in a short amount of time, they also lent familiarity to the messages to help them gain better recognition and attention.