- Video for Broadcast, Theater, and Digital Placement
- Print Advertising
- Radio Advertising
- Social and Website Content
Challenge: DCCU wanted to reflect the various ways they are here for their members on a daily basis: in the community and with services to help at every stage of their lives.
Solution: Gravity and DCCU developed a brand campaign that presented a collage of member stories from every life stage: from a younger member buying her first car, to an older member using DCCU Rewards Checking. We also featured footage of actual DCCU employees at volunteer sites to present a full picture of DCCU’s impact on members and the community.
We produced this :60 video cut for broadcast and theater placement. A :30 cut was also produced for broadcast, as well as a :15 for digital placement.
Below is a sample of the print ads produced for this campaign.