- Radio Advertising
- Print Advertising
- Email Campaign
- Direct Mail
- DCCU Web Content
- Facebook Content
- Exterior Signage
- In-Branch Monitor Graphics and other in-branch materials
Challenge: DuPont Community Credit Union wanted to raise awareness of their Home Equity Line of Credit product. The campaign needed to promote a limited-time offer while also reinforcing DCCU’s competitive rates and how home equity financing could help homeowners with renovation projects.
Solution: Gravity Group collaborated with DCCU to produce an integrated campaign that showcased homeowners using a HELOC to kick off spring renovation projects. Messages featured the special offer and reinforced the benefits of a DCCU HELOC.
Below is a sampling of print ads produced for this campaign.
Below is example Facebook Content. The promo also featured a Facebook Contest to increase awareness of the offer.