DCCU Home Equity Line of Credit Special Offer

• Radio Advertising
• Print Advertising
• Email Campaign
• Direct Mail
• DCCU Web Content
• Facebook Content
• Exterior Signage
• In-Branch Monitor Graphics and other in-branch materials

Challenge: DuPont Community Credit Union wanted to raise awareness of their Home Equity Line of Credit product. The campaign needed to promote a limited-time offer while also reinforcing DCCU’s competitive rates and how home equity financing could help homeowners with renovation projects.

Solution: Gravity Group collaborated with DCCU to produce an integrated campaign that showcased homeowners using a HELOC to kick off spring renovation projects. Messages featured the special offer and reinforced the benefits of a DCCU HELOC.

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Radio Advertising

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Print Advertising

Below is a sampling of print ads produced for this campaign.

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Facebook Content

Below is example Facebook Content. The promo also featured a Facebook Contest to increase awareness of the offer.