Web and Digital

Effective Content Marketing

What is Content marketing?  It’s most often defined as digital media, video content, and assets such as websites, blogs, newsletters, white papers, etc.  The brand is the publisher and often offers the content for free. Content marketing is “owned media” and is designed to leverage the strengths of search marketing and social channels. It is…

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Three Benefits of Digital Marketing

You know that feeling you get when you unwrap a gift and what’s inside isn’t what you were expecting. You try to freeze the smile on your face so that the look of disappointment doesn’t register and upset the gift-giver who’s anxiously awaiting your reaction. It’s the same feeling I hear from some business owners…

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5 Steps to Social Media Success

If you’re like a lot of small business owners, you find social media confusing. How often should you update your status, what would you tweet about, and what in the world is Pinterest? More importantly, will anyone even care what you post, tweet, or pin? These five easy tips will help to demystify social media…

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