Web and Digital
5 Steps for Creating a Marketing Plan
Marketing isn’t like the movies – it’s not all glitzy TV shoots and happy hours. It’s complex. And if you’re reading this, you’ve probably experienced that firsthand. While not that long ago a marketing department was successful if it launched a few campaigns a year – a flashy TV spot, some print ads, and a…
Beyond Campaigns: The Evolution of the Marketing Roadmap
Brands can no longer afford to limit their marketing to campaigns. The new marketing roadmap uses a range of techniques to stay top of mind with audiences throughout the year.
Designing for the Medium
If you’re not designing for the medium, you’re missing a big opportunity. Here are some tips for getting the full value from your marketing.
Decoding Digital Marketing
As a marketer, you’ve probably been asked to create a digital campaign. In this post, we discuss digital marketing and how to get started.
The Key to Making a Great Video Testimonial: Listening
Creating a testimonial video is a collaborative endeavor that requires active and empathetic listening in each stage of production.
Creator’s Block and How to Break It
Being creative always sounds fun and easy, but it can be anything but. Never fear! I’m here to share with you ways to get the creative juices flowing.