Marketing

5 Steps for Creating a Marketing Plan

5 Steps for Creating a Marketing Plan

Marketing isn’t like the movies – it’s not all glitzy TV shoots and happy hours. It’s complex. And if you’re reading this, you’ve probably experienced that firsthand. While not that long ago a marketing department was successful if it launched a few campaigns a year – a flashy TV spot, some print ads, and a…

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A Conversation with George Tannenbaum

A Conversation with George Tannenbaum

Gravity Group President Steve Gilman had the pleasure of sitting down and talking with a true veteran of the advertising industry and an absolute icon of copy and copywriting, George Tannenbaum.

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Using Typography to Convey Emotion

Using Typography to Convey Emotion

How you say something is just as important as what you say. Here are some tips for using fonts to support and strengthen your message.

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Beyond Campaigns: The Evolution of the Marketing Roadmap

Beyond Campaigns: The Evolution of the Marketing Roadmap

Brands can no longer afford to limit their marketing to campaigns. The new marketing roadmap uses a range of techniques to stay top of mind with audiences throughout the year.

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A misty mountain in the Shenandoah Valley

Tips for Breathtaking Landscape Photography

These easy tips will make a big difference in your landscape photography, whether you’re using a phone or a DSLR.

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A Marketer's Guide to Starting the New Year Right

A Marketer’s Guide to Starting the New Year Right

Getting back into the swing of things can be hard. Here are some tips to help marketers make a good start each year.

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