Branding

Storytelling for Brands blog cover image.

Storytelling for Brands

Brand Storytelling. You’ve probably heard the term before, but what exactly does it mean? Every brand, product, and service has a story. Something that shapes who/what they are and why they do what they do. But not all brands tap into that story when it comes to their messaging. The focus of brand storytelling is…

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What is Brand Architecture?

What is Brand Architecture?

Brand Architecture is a system that organizes brands, products and services to help an audience access and relate to a brand. In this post, we cover the four most common types of brand architecture, and how they differ in terms of risk and reputation management.

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Is Your Office On-Brand?

Is Your Office On-Brand?

Is your office space creating a positive brand impression? Use these strategies to give visitors and employees a memorable brand experience.

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Meet Steve Gilman, President & Brand Strategist

Meet Steve Gilman, President & Brand Strategist

Go behind the scenes with Gravity’s founder: learn what he does, and what motivated him to create Gravity Group in the first place.

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A testimonial with a farming couple

The Key to Making a Great Video Testimonial: Listening

Creating a testimonial video is a collaborative endeavor that requires active and empathetic listening in each stage of production.

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Telling Your Brand Story

Telling Your Brand Story

Stories are what drive people to participate, believe, and buy. A compelling brand story is crucial to your company’s growth and success.

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