Branding
Storytelling for Brands
Brand Storytelling. You’ve probably heard the term before, but what exactly does it mean? Every brand, product, and service has a story. Something that shapes who/what they are and why they do what they do. But not all brands tap into that story when it comes to their messaging. The focus of brand storytelling is…
What is Brand Architecture?
Brand Architecture is a system that organizes brands, products and services to help an audience access and relate to a brand. In this post, we cover the four most common types of brand architecture, and how they differ in terms of risk and reputation management.
Is Your Office On-Brand?
Is your office space creating a positive brand impression? Use these strategies to give visitors and employees a memorable brand experience.
Meet Steve Gilman, President & Brand Strategist
Go behind the scenes with Gravity’s founder: learn what he does, and what motivated him to create Gravity Group in the first place.
The Key to Making a Great Video Testimonial: Listening
Creating a testimonial video is a collaborative endeavor that requires active and empathetic listening in each stage of production.
Telling Your Brand Story
Stories are what drive people to participate, believe, and buy. A compelling brand story is crucial to your company’s growth and success.