DCCU wanted to reflect the ways they are here for their members, so we developed a brand campaign with a collage of member stories from every life stage.
Read more of DCCU Brand Campaign–We’re Here for Our MembersDCCU Welcome Home Loans Campaign
Gravity Group worked with DuPont Community Credit Union to raise awareness of their suite of mortgage options and team of Mortgage Advisors.
Read more of DCCU Welcome Home Loans CampaignDCCU Brand Campaign – “Your Story Is Our Story” (Teacher)
DuPont Community Credit Union wanted to reinforce their genuine commitment to the Shenandoah Valley community and their continued support of all of their members’ stories. Gravity Group collaborated with DCCU to produce an integrated campaign around an archetype character, or portrait, of a DCCU member in the Shenandoah Valley.
Read more of DCCU Brand Campaign – “Your Story Is Our Story” (Teacher)DCCU Brand Campaign – “Your Story Is Our Story” (Farmer)
DuPont Community Credit Union wanted to reinforce their genuine commitment to the Shenandoah Valley community and their continued support of all of their members’ stories. Gravity Group collaborated with DCCU to produce an integrated campaign around an archetype character, or portrait, of a DCCU member in the Shenandoah Valley.
Read more of DCCU Brand Campaign – “Your Story Is Our Story” (Farmer)
PROJECT
DCCU Home Equity Line of Credit Special Offer
DuPont Community Credit Union wanted to raise awareness of their Home Equity Line of Credit product. To accomplish this, Gravity Group collaborated with DCCU to produce an integrated campaign that showcased homeowners using a HELOC to kick off spring renovation projects.
Read more of DCCU Home Equity Line of Credit Special OfferDCCU HELOC Pre-Roll Video
DuPont Community Credit Union needed to get the word out about the diverse ways homeowners can use a Home Equity Line of Credit. Gravity Group developed a multi-component campaign that featured a series of pre-roll video ads showing people texting about home improvement projects.
Read more of DCCU HELOC Pre-Roll Video
PROJECT
Integrating Traditional and Digital Media in Your Next Campaign
Learn to design campaigns that use traditional media to reach customers where they are, and digital media to get them to engage. We’ll show you some examples from national as well as regional brands, and explore some of the major takeaways from these innovative and integrative campaigns.
Read more of Integrating Traditional and Digital Media in Your Next CampaignDCCU “Every Member Every Day” Campaign
DuPont Community Credit Union wanted to reach out to potential members in a memorable and honestly straightforward way about how banking at the credit union is truly unique. Gravity Group produced an integrated campaign that centered around a key theme and hashtag, #EveryMemberEveryDay.
Read more of DCCU “Every Member Every Day” Campaign
PROJECT
DCCU Targeted Facebook Ads
DuPont Community Credit Union offers a variety of financial products and services and wanted to match marketing messages to targeted audiences to augment the performance of larger campaigns that reached a broad audience. Gravity Group designed and placed a series of Facebook ads, targeting audiences based on location, behaviors, interests, life stages, and more.
Read more of DCCU Targeted Facebook AdsDCCU Grow & Rewards Checking Campaign
One of the core growth challenges for Dupont Community Credit Union is getting people more familiar with their different free checking options. Gravity Group designed a campaign focused on educating their service area about the different benefits of Grow vs. Rewards checking, paired with the superior member service that DCCU provides.
Read more of DCCU Grow & Rewards Checking Campaign