You’ve seen the paid ads that appear on search results pages (SERPs), and there’s a good chance that you’ve even managed one of these paid search or Pay Per Click (PPC) campaigns. I’ve found that many marketers are able to create a basic PPC campaign, …
Read more of Managing PPC: Google AdWords ExplainedThe Pros and Cons of RAW Capable Video Cameras
There’s certainly a lot of buzz on video industry blogs and websites about new “RAW capable” cameras, such as the new Black Magic Cinema Camera and the recently price-reduced RED ONE MX. These cameras both shoot “RAW” video – or video that is uncompres …
Read more of The Pros and Cons of RAW Capable Video CamerasBehind the Scenes at a TV Shoot
Ever see a commercial and wonder how it was made? People are often amazed at the amount of equipment (lights, cameras, reflectors – oh my!) and time it takes to shoot a high-quality TV spot. Sure, you could take short-cuts, but since the end result rep …
Read more of Behind the Scenes at a TV Shoot5 SEO Myths
After talking with clients about ways to optimize their websites and swapping stories with other SEO consultants, I’ve noticed a few misconceptions about search engine optimization (SEO), regardless of industry or business size. SEO is just for large b …
Read more of 5 SEO MythsEffective Content Marketing
What is Content marketing? It’s most often defined as digital media, video content, and assets such as websites, blogs, newsletters, white papers, etc. The brand is the publisher and often offers the content for free. Content marketing is “owned medi …
Read more of Effective Content MarketingProduction Season
Here at Gravity Group, we’re in the middle of a busy production season, shooting and producing TV spots and web videos for our clients. It’s been fun telling their stories with video, and we’ve really enjoyed spending time with our clients “on set.” He …
Read more of Production SeasonThree Benefits of Digital Marketing
You know that feeling you get when you unwrap a gift and what’s inside isn’t what you were expecting. You try to freeze the smile on your face so that the look of disappointment doesn’t register and upset the gift-giver who’s anxiously awaiting your re …
Read more of Three Benefits of Digital Marketing5 Steps to Social Media Success
If you’re like a lot of small business owners, you find social media confusing. How often should you update your status, what would you tweet about, and what in the world is Pinterest? More importantly, will anyone even care what you post, tweet, or pi …
Read more of 5 Steps to Social Media SuccessJust because it’s “new” or “social” doesn’t mean it’s right for you
It seems like a brilliant new social platform or web tool pops up every day – new ways to connect, new ways to promote your brand to just about everyone out there. But that doesn’t mean that every one of these tools is right for you or your business. …
Read more of Just because it’s “new” or “social” doesn’t mean it’s right for youRMH New Hospital Brand Identity and Campaign
The move to a new, state-of-the-art LEED certified hospital marked an evolution in RMH Healthcare’s brand. To promote the new RMH Healthcare Hospital and Health Campus, Gravity Group collaborated with several design teams to develop a new brand identity and a fully integrated brand awareness campaign.
Read more of RMH New Hospital Brand Identity and Campaign