In video production, choosing the right perspective is crucial. Any connection with an audience using visuals has a point of view from which the camera shoots, and choosing the right location, angle and field of view can make or break your video. Say, …
Read more of Perspective Is EverythingThat title may be just common sense to most of us. Messages from many tech firms, however, would have us believe that the next release of their product is going to revolutionize the industry – be it video production, personal computing, cell phones, et …
Read more of Newest Tech Isn’t Always the Best Tech For The JobAt Gravity Group we have a lot of great video production equipment – but pulling off a great shoot goes far beyond the fancy camera. Here are some basics that anyone working on a video should consider: 1. Master Your Audio The democratization of video …
Read more of 5 Ways to Make Sure Your Video Stands OutYou’ve seen the paid ads that appear on search results pages (SERPs), and there’s a good chance that you’ve even managed one of these paid search or Pay Per Click (PPC) campaigns. I’ve found that many marketers are able to create a basic PPC campaign, …
Read more of Managing PPC: Google AdWords ExplainedThere’s certainly a lot of buzz on video industry blogs and websites about new “RAW capable” cameras, such as the new Black Magic Cinema Camera and the recently price-reduced RED ONE MX. These cameras both shoot “RAW” video – or video that is uncompres …
Read more of The Pros and Cons of RAW Capable Video CamerasEver see a commercial and wonder how it was made? People are often amazed at the amount of equipment (lights, cameras, reflectors – oh my!) and time it takes to shoot a high-quality TV spot. Sure, you could take short-cuts, but since the end result rep …
Read more of Behind the Scenes at a TV ShootAfter talking with clients about ways to optimize their websites and swapping stories with other SEO consultants, I’ve noticed a few misconceptions about search engine optimization (SEO), regardless of industry or business size. SEO is just for large b …
Read more of 5 SEO MythsWhat is Content marketing? It’s most often defined as digital media, video content, and assets such as websites, blogs, newsletters, white papers, etc. The brand is the publisher and often offers the content for free. Content marketing is “owned medi …
Read more of Effective Content MarketingHere at Gravity Group, we’re in the middle of a busy production season, shooting and producing TV spots and web videos for our clients. It’s been fun telling their stories with video, and we’ve really enjoyed spending time with our clients “on set.” He …
Read more of Production SeasonYou know that feeling you get when you unwrap a gift and what’s inside isn’t what you were expecting. You try to freeze the smile on your face so that the look of disappointment doesn’t register and upset the gift-giver who’s anxiously awaiting your re …
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