No matter your professional role, understanding B-roll and how it can be used will drastically improve any video projects you are a part of.
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PROJECT
Make Your Message Pop with Animated Text
Use animated text to elevate your messaging. Create attention-grabbing content that keeps audiences engaged.
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Tips for Compelling On-Camera Interviews
Making people comfortable in an interview setting takes time and effort, but it’s hard work that delivers great results.
Read more of Tips for Compelling On-Camera InterviewsThe Key to Making a Great Video Testimonial: Listening
Creating a testimonial video is a collaborative endeavor that requires active and empathetic listening in each stage of production.
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Meet Mark Fenton, Videographer
Meet the team! Mark Fenton, videographer, editor, and all-around Media Specialist shares his experience at Gravity Group.
Read more of Meet Mark Fenton, VideographerDCCU HELOC Pre-Roll Video
DuPont Community Credit Union needed to get the word out about the diverse ways homeowners can use a Home Equity Line of Credit. Gravity Group developed a multi-component campaign that featured a series of pre-roll video ads showing people texting about home improvement projects.
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Six-Second Storytelling
Bumper Ads allow you to creatively tell your brand story in 6 seconds. Check out some of my favorite examples and tips on how to effectively use this new type of advertising.
Read more of Six-Second StorytellingWeaver’s Pre-Roll Video
Weaver’s Flooring America needed to grab the viewer’s attention by offering a unique selling point in under fifteen seconds.
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Meet Our New Production Van
Gravity Group has a new production van! Predictably, I’m geeking out about this quite a bit. This 4-wheeled gear monster is customized inside and out to store a lot of equipment so we are prepared for any situation on set.
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PROJECT
Mark’s Favorite Video Tech of 2016
From drone technology to web video, 2016 has been another exciting year for video tech. Get a guided tour of some of these new technologies from our in-house videographer (and our favorite video tech nerd).
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