Making people comfortable in an interview setting takes time and effort, but it’s hard work that delivers great results.
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PROJECT
The Key to Making a Great Video Testimonial: Listening
Creating a testimonial video is a collaborative endeavor that requires active and empathetic listening in each stage of production.
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PROJECT
Meet Mark Fenton, Videographer
Meet the team! Mark Fenton, videographer, editor, and all-around Media Specialist shares his experience at Gravity Group.
Read more of Meet Mark Fenton, VideographerDCCU HELOC Pre-Roll Video
DuPont Community Credit Union needed to get the word out about the diverse ways homeowners can use a Home Equity Line of Credit. Gravity Group developed a multi-component campaign that featured a series of pre-roll video ads showing people texting about home improvement projects.
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PROJECT
Six-Second Storytelling
Bumper Ads allow you to creatively tell your brand story in 6 seconds. Check out some of my favorite examples and tips on how to effectively use this new type of advertising.
Read more of Six-Second StorytellingWeaver’s Pre-Roll Video
Weaver’s Flooring America needed to grab the viewer’s attention by offering a unique selling point in under fifteen seconds.
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PROJECT
Meet Our New Production Van
Gravity Group has a new production van! Predictably, I’m geeking out about this quite a bit. This 4-wheeled gear monster is customized inside and out to store a lot of equipment so we are prepared for any situation on set.
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PROJECT
Mark’s Favorite Video Tech of 2016
From drone technology to web video, 2016 has been another exciting year for video tech. Get a guided tour of some of these new technologies from our in-house videographer (and our favorite video tech nerd).
Read more of Mark’s Favorite Video Tech of 2016Behind the Scenes of a Commercial
Here at Gravity group, one way we tell stories is with commercials. Here’s a glimpse of what goes into planning and shooting a commercial, through the eyes of a Gravity producer.
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PROJECT
Amazing, Inspiring, Good Enough to Watch Over And Over Title Sequences
When I’m chasing my tail on a creative project, like a website or logo, I usually have to force myself to forget about the project for a while and look around for inspiration in odd places. This post is a journey into one of those odd places I found: Amazing, inspiring, good enough to watch over and over title sequences.
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