Meet the team! Mark Fenton, videographer, editor, and all-around Media Specialist shares his experience at Gravity Group.
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PROJECT
DCCU HELOC Pre-Roll Video
DuPont Community Credit Union needed to get the word out about the diverse ways homeowners can use a Home Equity Line of Credit. Gravity Group developed a multi-component campaign that featured a series of pre-roll video ads showing people texting about home improvement projects.
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PROJECT
Six-Second Storytelling
Bumper Ads allow you to creatively tell your brand story in 6 seconds. Check out some of my favorite examples and tips on how to effectively use this new type of advertising.
Read more of Six-Second StorytellingWeaver’s Pre-Roll Video
Weaver’s Flooring America needed to grab the viewer’s attention by offering a unique selling point in under fifteen seconds.
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PROJECT
Meet Our New Production Van
Gravity Group has a new production van! Predictably, I’m geeking out about this quite a bit. This 4-wheeled gear monster is customized inside and out to store a lot of equipment so we are prepared for any situation on set.
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PROJECT
Mark’s Favorite Video Tech of 2016
From drone technology to web video, 2016 has been another exciting year for video tech. Get a guided tour of some of these new technologies from our in-house videographer (and our favorite video tech nerd).
Read more of Mark’s Favorite Video Tech of 2016Behind the Scenes of a Commercial
Here at Gravity group, one way we tell stories is with commercials. Here’s a glimpse of what goes into planning and shooting a commercial, through the eyes of a Gravity producer.
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PROJECT
Amazing, Inspiring, Good Enough to Watch Over And Over Title Sequences
When I’m chasing my tail on a creative project, like a website or logo, I usually have to force myself to forget about the project for a while and look around for inspiration in odd places. This post is a journey into one of those odd places I found: Amazing, inspiring, good enough to watch over and over title sequences.
Read more of Amazing, Inspiring, Good Enough to Watch Over And Over Title SequencesThe Classic Rules of Comedy…in Marketing
Here are a few examples of comedy and marketing coming together, as well as a few classic rules of comedy to keep in mind if you’re trying to bring the funny into your campaign.
Read more of The Classic Rules of Comedy…in MarketingComSonics Website Launch Video
ComSonics, Inc. was launching its new website as well as premiering its updated, sleeker brand identity. They needed a video for the landing page that would not only attract attention and increase time on-page, but also reestablish ComSonics’ services, features, and brand promise. Gravity Group developed a web video that incorporated an animated “infographic” approach – using photos combined seamlessly with dynamic animations to present an upbeat and concise introduction to ComSonics.
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