Bumper Ads allow you to creatively tell your brand story in 6 seconds. Check out some of my favorite examples and tips on how to effectively use this new type of advertising.
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Weaver’s Pre-Roll Video
Weaver’s Flooring America needed to grab the viewer’s attention by offering a unique selling point in under fifteen seconds.
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Meet Our New Production Van
Gravity Group has a new production van! Predictably, I’m geeking out about this quite a bit. This 4-wheeled gear monster is customized inside and out to store a lot of equipment so we are prepared for any situation on set.
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PROJECT
Mark’s Favorite Video Tech of 2016
From drone technology to web video, 2016 has been another exciting year for video tech. Get a guided tour of some of these new technologies from our in-house videographer (and our favorite video tech nerd).
Read more of Mark’s Favorite Video Tech of 2016Behind the Scenes of a Commercial
Here at Gravity group, one way we tell stories is with commercials. Here’s a glimpse of what goes into planning and shooting a commercial, through the eyes of a Gravity producer.
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Amazing, Inspiring, Good Enough to Watch Over And Over Title Sequences
When I’m chasing my tail on a creative project, like a website or logo, I usually have to force myself to forget about the project for a while and look around for inspiration in odd places. This post is a journey into one of those odd places I found: Amazing, inspiring, good enough to watch over and over title sequences.
Read more of Amazing, Inspiring, Good Enough to Watch Over And Over Title SequencesThe Classic Rules of Comedy…in Marketing
Here are a few examples of comedy and marketing coming together, as well as a few classic rules of comedy to keep in mind if you’re trying to bring the funny into your campaign.
Read more of The Classic Rules of Comedy…in MarketingComSonics Website Launch Video
ComSonics, Inc. was launching its new website as well as premiering its updated, sleeker brand identity. They needed a video for the landing page that would not only attract attention and increase time on-page, but also reestablish ComSonics’ services, features, and brand promise. Gravity Group developed a web video that incorporated an animated “infographic” approach – using photos combined seamlessly with dynamic animations to present an upbeat and concise introduction to ComSonics.
Read more of ComSonics Website Launch VideoFebruary Court Square, A Meditation On Winter Beauty
Last month I wrote about stopping to smell the roses and taking time to enjoy the beautiful world around us. During one of the recent snow storms this winter I took a walk around downtown Harrisonburg and slowed down to enjoy the beauty of a winter sno …
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PROJECT
Highlights from 2014
It’s hard to believe that another year has passed – is it just me, or does time seem to move faster as you get older? During the past week, I’ve taken time to reflect on 2014 and the amazing people who we’ve had the opportunity to work with this year. …
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