DuPont Community Credit Union wanted to reinforce their genuine commitment to the Shenandoah Valley community and their continued support of all of their members’ stories. Gravity Group collaborated with DCCU to produce an integrated campaign around an archetype character, or portrait, of a DCCU member in the Shenandoah Valley.
Read more of DCCU Brand Campaign – “Your Story Is Our Story” (Teacher)
PROJECT
7 Ways to Improve Your Email Marketing
Email can be an effective component in your marketing and communication strategy and create an ongoing conversation with your audience. Here are a few tips for making the most of your email marketing.
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Brand and Marketing Industry Updates for June and July
A quick update on the brand and marketing industry over the past two months, from new Instagram and YouTube app features, to an enjoyable The North Face campaign and Google SEO research.
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PROJECT
Brand and Marketing Industry Updates for April and May
A quick update on the brand and marketing industry over the past two months, from the effect of GDPR on digital marketing to Chrome’s increased security standards, plus a fun story about Superhero Moms!
Read more of Brand and Marketing Industry Updates for April and MayDCCU Brand Campaign – “Your Story Is Our Story” (Farmer)
DuPont Community Credit Union wanted to reinforce their genuine commitment to the Shenandoah Valley community and their continued support of all of their members’ stories. Gravity Group collaborated with DCCU to produce an integrated campaign around an archetype character, or portrait, of a DCCU member in the Shenandoah Valley.
Read more of DCCU Brand Campaign – “Your Story Is Our Story” (Farmer)
PROJECT
DCCU Home Equity Line of Credit Special Offer
DuPont Community Credit Union wanted to raise awareness of their Home Equity Line of Credit product. To accomplish this, Gravity Group collaborated with DCCU to produce an integrated campaign that showcased homeowners using a HELOC to kick off spring renovation projects.
Read more of DCCU Home Equity Line of Credit Special OfferDCCU HELOC Pre-Roll Video
DuPont Community Credit Union needed to get the word out about the diverse ways homeowners can use a Home Equity Line of Credit. Gravity Group developed a multi-component campaign that featured a series of pre-roll video ads showing people texting about home improvement projects.
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PROJECT
Make a Difference: Your Guide to Office Composting in the ‘Burg
After over a year of composting our food waste at Gravity, we thought we’d share the resources we’ve developed to make composting work in an office setting.
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PROJECT
Brand and Marketing Industry Highlights from March & April
A quick update on brand and marketing industry updates over the past two months, from Google curbing “bad ads” to resources for businesses looking to get started on Pinterest, and trends in native advertising.
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PROJECT
Six-Second Storytelling
Bumper Ads allow you to creatively tell your brand story in 6 seconds. Check out some of my favorite examples and tips on how to effectively use this new type of advertising.
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