I’ll let you in on a little secret – we love working with our clients. It’s true! Those of you who have worked with us know that we’re passionate about finding what’s unique and special about your brand and shining a light on it. But this week, the tab …Read more of Gravity Group Recognized by Adweek
Gravity Group’s Creative Director, Christian Perritt, recently presented “Branding for Nonprofits” as part of the Nonprofit Institute’s Lunch and Learn series at James Madison University. He explained the difference between brand and brand identity and …Read more of Branding for Nonprofits
So you’ve decided it’s time for a new logo. You’ve started to review some design concepts, and then something funny happens. You become lost. Designs start to look the same, you lose track of which designs you’ve changed and which you haven’t. It c …Read more of What’s My Logo Supposed to Do, Anyway?
It’s hard to believe that it’s been a year since we kicked off our first “official” Brand Challenge. We’re excited with the results from 2011, where we collaborated with that year’s winner, NewBridges Immigrant Resource Center (if you haven’t seen the …Read more of We’re kicking off our 2012 Brand Challenge
Gravity Group selected NewBridges Immigrant Resource Center as the winner of its 2011 Brand Challenge earlier this year. Since then, we’ve had the pleasure of working with NewBridges to develop a fresh brand identity – including a logo and tagline – as …Read more of 2011 Brand Challenge Results
Recently, after the presentation of a new brand identity package, the very well meaning client told me that we at Gravity “are like alchemists!” Blushing a little, I profusely thanked her and went on my way. …then I read the definition of alchemy: “An …Read more of Your Brand Doesn’t Need An Alchemist
In the rush to get creative messages out and sell products, marketers often neglect brand strategy. Without a clear strategy and a strong positioning statement to use as the touchstone for creative, you often get empty messaging and wasted opportunity. …Read more of Brand gut check
I recently attended a “branding session” where I, along with other participants, was asked by a consultant to “brainstorm a brand”. This was surprising to me on two levels. First, the consultant in question was billed as a branding expert. Second, w …Read more of Confusing Brand with Brand Identity
PART ONE – “Learn from the past…and from Interstate Department Stores” The servers at the Starbucks around the corner from my house make me feel at home. They know my name, where I live, even my favorite drink (a grande Americano). And, in return, I sh …Read more of Open Letter to Starbucks, Pt. 1
With our 1st annual Brand Challenge, we’re challenging you – our hometown readers, clients and friends – to take a little time and nominate a small nonprofit that needs brand or marketing help. If you don’t work or volunteer at a small nonprofit, then …Read more of So what’s this “Brand Challenge” thing?