Let’s face it – creativity can be intimidating.
When we’re asked at work to “be creative” with a project, or asked in an interview about “how creative” we are – it can be scary. That’s because there’s a lot of mystery around creativity. We see or hear something creative that we like…but oftentimes we don’t know why.
But I put it to you that anyone can open the creative part of their mind. That part of your mind is like a muscle – it just needs exercise.
The Creative Challenge
At Gravity, we’ve started a regular exercise called the “Creative Challenge”. The goal we’ve set is “to push ourselves to better understand, explore, and improve creative.” Every few weeks, our team gets together with an assignment – a “creative challenge” – where we either analyze creative or participate in developing actual creative ourselves.
What’s so fun about this exercise is that it breaks down the mystery of creative without taking away its beauty. If anything, the more we understand about what goes into making great creative, the more we appreciate it.
Here are a few examples of the challenges we’ve tackled. I hope these inspire you to start a creative challenge of your own – either for yourself or for your team!
Assignment: “Your Favorite Scene”
- Challenge: Pick a favorite scene or moment from a film – fiction, documentary, comedy, drama, etc. – and present why you think it’s memorable, powerful, and effective in a brief talk with the group
- The scene should be no longer than 3-5 minutes
- Your presentation should be brief, about 8-10 minutes.
Results: We had some great presentations of scenes – personal favorites from animation to drama to comedy. Just the process of examining a favorite scene and asking “why” it is so effective led to insightful discussions about everything from lighting to camera angle to music choice. So fun!
Assignment: Short “Hero” Video
- Challenge: use your favorite video app to shoot and edit a short “hero” video (a story about someone who overcomes an obstacle).
- It doesn’t matter the subject matter or style – drama, comedy, etc.; it can be about a person, animal or thing. And it can be video or a series of images.
- Videos should be no longer than 1-2 minutes.
Results: The shorts were truly inspiring, with “heroes” that included people, dogs, toys, and even food! The discussion we had about the challenges and discoveries we made while creating a short story were truly enlightening – and we all shared some great laughs, as well…you’ll get an idea of those laughs from some of the screen caps below!
Do you have creative challenges you do with your team? Please share them in the comments!