I’ll let you in on a little secret – we love working with our clients. It’s true! Those of you who have worked with us know that we’re passionate about finding what’s unique and special about your brand and shining a light on it. But this week, the tab …Read more of Gravity Group Recognized by Adweek
If you’re like a lot of small business owners, you find social media confusing. How often should you update your status, what would you tweet about, and what in the world is Pinterest? More importantly, will anyone even care what you post, tweet, or pi …Read more of 5 Steps to Social Media Success
Gravity Group’s Creative Director, Christian Perritt, recently presented “Branding for Nonprofits” as part of the Nonprofit Institute’s Lunch and Learn series at James Madison University. He explained the difference between brand and brand identity and …Read more of Branding for Nonprofits
So you’ve decided it’s time for a new logo. You’ve started to review some design concepts, and then something funny happens. You become lost. Designs start to look the same, you lose track of which designs you’ve changed and which you haven’t. It c …Read more of What’s My Logo Supposed to Do, Anyway?
It’s hard to believe that it’s been a year since we kicked off our first “official” Brand Challenge. We’re excited with the results from 2011, where we collaborated with that year’s winner, NewBridges Immigrant Resource Center (if you haven’t seen the …Read more of We’re kicking off our 2012 Brand Challenge
Gravity Group selected NewBridges Immigrant Resource Center as the winner of its 2011 Brand Challenge earlier this year. Since then, we’ve had the pleasure of working with NewBridges to develop a fresh brand identity – including a logo and tagline – as …Read more of 2011 Brand Challenge Results
Believe it or not, the New Year is just around the corner, just beyond the hustle and bustle of seasonal activities and holidays. Is your business ready? Now is the time to outline your marketing plan for next year so that you don’t miss valuable oppor …Read more of Tips for Creating A Marketing Plan
We were honored to provide an off-site visit for the Anabaptist Communicators Conference, hosted by Eastern Mennonite University. After presenting at EMU earlier that day and having a great Q&A session with this brilliant group of communicators, we …Read more of We were honored…
Recently, after the presentation of a new brand identity package, the very well meaning client told me that we at Gravity “are like alchemists!” Blushing a little, I profusely thanked her and went on my way. …then I read the definition of alchemy: “An …Read more of Your Brand Doesn’t Need An Alchemist
Before coming to Gravity Group, I worked in the sales and marketing department of a large company and had the same responsibility as many of our clients: marketing the company’s products and services to its target audience. The problem was that we did …Read more of Know Your Audience. And Speak to It.