If you’ve read my recent posts, you know I’ve been focusing on social media and digital marketing (and if you haven’t read them, what are you waiting for?). This time, I’m going to write about my new favorite pastime – golf. I never would’ve thought I’ …Read more of Turn Your Game Around
DuPont Community Credit Union’s redesigned Harrisonburg Branch not only represented a unique new look for DCCU, it also presented an entirely new approach to banking for their members and the community. Television spots featured 3D animation that worked features and benefits text into a real-time “tour” of the branch.Read more of DCCU New Branch Experience
Virginia Mennonite Retirement Community (VMRC) wanted materials to support fundraising efforts for their their new, innovative long-term care neighborhood, Woodland Park. Gravity Group and VMRC worked closely to develop a campaign that focused on Woodland Park being the next step in VMRC’s long-history of high-quality, innovative care.Read more of VMRC Woodland Park Fundraising Campaign
You know that feeling you get when you unwrap a gift and what’s inside isn’t what you were expecting. You try to freeze the smile on your face so that the look of disappointment doesn’t register and upset the gift-giver who’s anxiously awaiting your re …Read more of Three Benefits of Digital Marketing
We’re sad to see Clay Showalter, our beloved Media Specialist, leave Gravity after 7 years. But, we’re also thrilled to have Mark Fenton – another deeply talented EMU grad like Clay! – join us this July. What a great handoff, and we’re looking forwar …Read more of A great handoff for Gravity!
If you’re a branding nerd like me, Las Vegas is almost too much. Every brand – from hotels to restaurants to products – are trying their hardest to break through the static and make their mark. And, believe me, there’s a lot of static. Just look at …Read more of My 2012 Top Vegas Brand!
I’ll let you in on a little secret – we love working with our clients. It’s true! Those of you who have worked with us know that we’re passionate about finding what’s unique and special about your brand and shining a light on it. But this week, the tab …Read more of Gravity Group Recognized by Adweek
If you’re like a lot of small business owners, you find social media confusing. How often should you update your status, what would you tweet about, and what in the world is Pinterest? More importantly, will anyone even care what you post, tweet, or pi …Read more of 5 Steps to Social Media Success
Gravity Group’s Creative Director, Christian Perritt, recently presented “Branding for Nonprofits” as part of the Nonprofit Institute’s Lunch and Learn series at James Madison University. He explained the difference between brand and brand identity and …Read more of Branding for Nonprofits
So you’ve decided it’s time for a new logo. You’ve started to review some design concepts, and then something funny happens. You become lost. Designs start to look the same, you lose track of which designs you’ve changed and which you haven’t. It c …Read more of What’s My Logo Supposed to Do, Anyway?