The moment we saw our new logo (developed by our talented team) we knew it was special. We were struck by the elegance and restraint of the design, the boldness of the shape and color…but most of all, it not only reflects the personal service we give each and every client, it also stands for our “word” or promise. We think of it as an illustration of the commitment we embraced over 20 years ago: to create great marketing for strong community-oriented brands by utilizing only white hat marketing techniques and leveraging positive brand stories.
We started this process because we felt that our current brand identity and website were in need of an update, as they didn’t reflect the company we’ve become. And now, we couldn’t be more pleased with the results. Our logo is much improved, and our redesigned website is easy to navigate, with a fresh new look that fits both the spirit of Gravity Group and the attention to detail that we bring to everything we do. It’s so exciting and gratifying to view the work we’ve produced in collaboration with our clients (in our “Work” section), along with all the wonderful quotes from our diverse clients.
We’re so grateful for the processes we utilized to get to this point – the detailed brand assessment (where we shined a light on ourselves for a change), the carefully-executed design process, etc. But mostly, we’re excited to have such a collaborative and talented team, and so proud of the work and growth we’ve accomplished together over the years.
Between our brand assessment, our brand identity design, our design and build of an entirely new website on a new platform, and (most importantly) a very busy client work schedule, it has been a challenging year of work for our team! But it’s all worth it after seeing a new look for our brand that reflects our passion for helping our clients succeed in the good work they do, and the help they provide our community.