How you say something is just as important as what you say. Here are some tips for using fonts to support and strengthen your message.
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Creating an authentic brand that people align themselves with requires leaders who prioritize empathy and authenticity in their interactions with employees, customers, and the world. To help influence leaders and teach them about different ways they can make an impact, we’ve outlined the characteristics of empathic leaders and how their actions enable them to build authentic brands.
Every brand has the dream of ranking on the first page of Google. Even better, in the number one spot. As consumers face a larger sea of content than ever before, gaining website traffic from search results has become difficult for many brands. Standing out from the competition and getting in front of your audience with the right content at the right time is crucial. That’s where Search Engine Optimization (SEO) becomes your brand’s best friend.
When was the last time you gave a customer or client your undivided attention? One of our most crucial professional skills is effective listening, and yet it seems like so many people don’t know how to listen anymore. Maybe it’s […]
Brand Storytelling. You’ve probably heard the term before, but what exactly does it mean? Every brand, product, and service has a story. Something that shapes who/what they are and why they do what they do. But not all brands tap […]
Video is a form of media that has taken the digital landscape by storm in recent years. Being able to understand what video marketing is, why it’s important for both marketers and consumers, how video can be used, and how to build a strategy can help your brand successfully incorporate video into its content mix.
