Stephanie Sprouse

A tan and a black dog laying in a dog bed.

We Love Our Office Dogs

At Gravity, we have a pet-friendly office that makes for a more playful yet productive atmosphere. Meet the canine staff, and find out why we added four-legged friends to the team.

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Timelapse of an animal being drawn

How We Used Illustrated Characters to Reach Kids

If you’re not sure illustrated characters are effective brand mascots, try walking down the cereal aisle at your local grocery store. Those characters connect with kids on an emotional level that other marketing methods can’t match. Big brands have mastered the use of animated spokespeople, but companies of every size can benefit from the love of a character.

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The Soda Wars

Regardless of whether you drink soda or not, you’ve heard of the long, heated rivalry between Coca-Cola and Pepsi. It has been going on for over a century and while I personally can’t tell the difference between Coke, Pepsi, and the sketchy off-brand simply labeled “cola,” a lot of people will defend their favorite religiously….

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