The era of making exaggerated product claims is long dead – at least it should be. But, some brands continue to use exaggerated claims, or “spin”, to sell products. In the hyper-connected, consumer-driven world we now live in, unethical marketing and s …Read more of Truth in Marketing – The Power of the Consumer Review
What is Content marketing? It’s most often defined as digital media, video content, and assets such as websites, blogs, newsletters, white papers, etc. The brand is the publisher and often offers the content for free. Content marketing is “owned medi …Read more of Effective Content Marketing
In the rush to get creative messages out and sell products, marketers often neglect brand strategy. Without a clear strategy and a strong positioning statement to use as the touchstone for creative, you often get empty messaging and wasted opportunity. …Read more of Brand gut check
I recently attended a “branding session” where I, along with other participants, was asked by a consultant to “brainstorm a brand”. This was surprising to me on two levels. First, the consultant in question was billed as a branding expert. Second, w …Read more of Confusing Brand with Brand Identity
About six weeks ago, we launched an integrated campaign for a client (for this post, they’ll remain anonymous since their campaign is still active), and I’m happy to report that our early results are looking very positive. I believe that the early suc …Read more of Results powered by Integrated Marketing
With our 1st annual Brand Challenge, we’re challenging you – our hometown readers, clients and friends – to take a little time and nominate a small nonprofit that needs brand or marketing help. If you don’t work or volunteer at a small nonprofit, then …Read more of So what’s this “Brand Challenge” thing?
When is the last time you gave a customer or client your undivided attention? One of our most crucial professional skills is the ability to listen. And it seems like so many people don’t know how to listen anymore. Maybe it’s a symptom of our hyper tw …Read more of Your undivided attention – five steps to active listening