Stephanie is Gravity Group’s in-house graphic design expert and a key member of our creative team. Her days stay interesting because of the continual challenge for each client of keeping designs feeling fresh, while making sure they are consistently on-brand. She’s an artist and a techie at heart, and especially loves any project where she can break out her iPad and pencil to mix computer-generated and hand-drawn graphics.
Outside of work, Stephanie enjoys fostering dogs and spending time with her own dog and cat. She also draws, both digitally and traditionally, for friends and family or when inspiration strikes. Whenever her hands are idle, she begins to doodle.
Visual weight is so deeply embedded in design and marketing that it often goes unnoticed. In this post, I will explain how it can be used as an invaluable tool in design for marketing campaigns.
Read more of Visual Weight Matters in Marketing
Being creative always sounds fun and easy, but it can be anything but. Never fear! I’m here to share with you ways to get the creative juices flowing.
Read more of Creator’s Block and How to Break It
At Gravity, we have a pet-friendly office that makes for a more playful yet productive atmosphere. Meet the canine staff, and find out why we added four-legged friends to the team.
Read more of We Love Our Office Dogs
Research into color theory can benefit many projects, from establishing a brand’s identity, to creating a theme for a brochure, or choosing the look of a button on a website.
Read more of Conveying Emotions Through Colors
If you’re not sure illustrated characters are effective brand mascots, try walking down the cereal aisle at your local grocery store. Those characters connect with kids on an emotional level that other marketing methods can’t match. Big brands have mastered the use of animated spokespeople, but companies of every size can benefit from the love of a character.
Read more of How We Used Illustrated Characters to Reach KidsRegardless of whether you drink soda or not, you’ve heard of the long, heated rivalry between Coca-Cola and Pepsi. It has been going on for over a century and while I personally can’t tell the difference between Coke, Pepsi, and the sketchy off-brand s …
Read more of The Soda WarsWhen developing brand standards, sometimes font choice becomes an afterthought. It doesn’t matter that much anyway, right? As long as it looks interesting and people can read it? Wrong. There are many things to consider when choosing the font for your …
Read more of Not All Fonts are Created Equal