If you’re trying to optimize your website for search, focus on your audience, not search engines. Try these tips to improve your search rank.
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Lindsey Laughlin
Marketing, Web, and Digital
Lindsey brings more than ten years of experience in web design, digital marketing, and media strategy to the Gravity team. Her passion for designing campaigns that keep the audience top-of-mind ensures that messages hit their mark. She has led successful website development projects for clients in a variety of industries, including financial, technology, and retail.
Outside of the office, you can find Lindsey baking, decorating, or playing with her two rescue pups, Jillie and Sophie. She enjoys traveling and has hiked a glacier in Iceland, zip lined across the Smokies, and is looking forward to her next big adventure.
Some things you might not know about Lindsey
- If I weren’t in marketing, I’d be a host on QVC.
- For inspiration I take the dogs for a walk – it’s a great opportunity to be outside and clear my head.
- My hidden talent is doing cartwheels (I once won a cartwheel competition).
Posts by this author
PROJECT
Integrating Traditional and Digital Media in Your Next Campaign
Learn to design campaigns that use traditional media to reach customers where they are, and digital media to get them to engage. We’ll show you some examples from national as well as regional brands, and explore some of the major takeaways from these innovative and integrative campaigns.
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Highlights from 2014
It’s hard to believe that another year has passed – is it just me, or does time seem to move faster as you get older? During the past week, I’ve taken time to reflect on 2014 and the amazing people who we’ve had the opportunity to work with this year. …
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Website Development 101: Learn the Lingo
Every profession has it’s own lingo, and I’ve found over the years that many so-called experts use jargon and buzzwords to confuse clients into thinking they’re more knowledgeable than they really are. You’ve likely heard acronyms like CMS, PPC, SEO, a …
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Experience Your Marketing
I was recently meeting with a client to talk about search engine optimization (SEO) recommendations for their website, and as we were talking about A/B testing and ways to optimize landing pages, someone from their web team asked me what they should te …
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Jillie’s Adoption Story
I feel lucky to share our second adoption story with you – meet my wonderful pup, Jillie. You may have seen her around the office – she’s excited to be Gravity’s official greeter – or maybe you follow her on Twitter @JillieGravity. Here’s a look back a …
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Don’t Miss the Big Picture
One of my favorite ways to unwind and relax is to take my camera for a walk at the local arboretum. There’s just something about watching baby ducks play in the water or seeing the vibrant colors of spring flowers that makes me slow down and appreciate …
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The Llamas Stole the Show
We recently spent a few days on location interviewing people for new testimonial spots for one of our clients. As always, we really enjoyed meeting new people and hearing their stories. One of the people we interviewed had llamas, goats, and four dogs. …
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Dog Tested. Dog Approved.
Have you seen the new Subaru commercials? They’re my favorite! Finally, a company that appeals to the true head of the household – the family dog. Subaru does an excellent job of knowing their audience and their brand, a thing I’ve learned a lot about since I got my new position as office dog.
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PROJECT
Meet Jillie
I’ve never been as excited to write a blog post as I am to write this one – because I get to introduce you to Jillie, our new office dog. It’s no secret that everyone at Gravity loves animals, especially dogs. So when Jillie offered to be our office gr …
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