Getting back into the swing of things can be hard. Here are some tips to help marketers make a good start each year.
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Lindsey Laughlin
Marketing, Web, and Digital
Lindsey brings more than ten years of experience in web design, digital marketing, and media strategy to the Gravity team. Her passion for designing campaigns that keep the audience top-of-mind ensures that messages hit their mark. She has led successful website development projects for clients in a variety of industries, including financial, technology, and retail.
Outside of the office, you can find Lindsey baking, decorating, or playing with her two rescue pups, Jillie and Sophie. She enjoys traveling and has hiked a glacier in Iceland, zip lined across the Smokies, and is looking forward to her next big adventure.
Some things you might not know about Lindsey
- If I weren’t in marketing, I’d be a host on QVC.
- For inspiration I take the dogs for a walk – it’s a great opportunity to be outside and clear my head.
- My hidden talent is doing cartwheels (I once won a cartwheel competition).
Posts by this author
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Beyond Campaigns: The Evolution of the Marketing Roadmap
Brands can no longer afford to limit their marketing to campaigns. The new marketing roadmap uses a range of techniques to stay top of mind with audiences throughout the year.
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Decoding Digital Marketing
As a marketer, you’ve probably been asked to create a digital campaign. In this post, we discuss digital marketing and how to get started.
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7 Ways to Improve Your Email Marketing
Email can be an effective component in your marketing and communication strategy and create an ongoing conversation with your audience. Here are a few tips for making the most of your email marketing.
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Why Content Is Key to SEO
If you’re trying to optimize your website for search, focus on your audience, not search engines. Try these tips to improve your search rank.
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Integrating Traditional and Digital Media in Your Next Campaign
Learn to design campaigns that use traditional media to reach customers where they are, and digital media to get them to engage. We’ll show you some examples from national as well as regional brands, and explore some of the major takeaways from these innovative and integrative campaigns.
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Highlights from 2014
It’s hard to believe that another year has passed – is it just me, or does time seem to move faster as you get older? During the past week, I’ve taken time to reflect on 2014 and the amazing people who we’ve had the opportunity to work with this year. …
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Website Development 101: Learn the Lingo
Every profession has it’s own lingo, and I’ve found over the years that many so-called experts use jargon and buzzwords to confuse clients into thinking they’re more knowledgeable than they really are. You’ve likely heard acronyms like CMS, PPC, SEO, a …
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Experience Your Marketing
I was recently meeting with a client to talk about search engine optimization (SEO) recommendations for their website, and as we were talking about A/B testing and ways to optimize landing pages, someone from their web team asked me what they should te …
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Jillie’s Adoption Story
I feel lucky to share our second adoption story with you – meet my wonderful pup, Jillie. You may have seen her around the office – she’s excited to be Gravity’s official greeter – or maybe you follow her on Twitter @JillieGravity. Here’s a look back a …
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