As a marketer, you’ve probably been asked to create a digital campaign. In this post, we discuss digital marketing and how to get started.
Read more of Decoding Digital Marketing
PROJECT
Lindsey Laughlin
Marketing, Web, and Digital
Lindsey brings more than ten years of experience in web design, digital marketing, and media strategy to the Gravity team. Her passion for designing campaigns that keep the audience top-of-mind ensures that messages hit their mark. She has led successful website development projects for clients in a variety of industries, including financial, technology, and retail.
Outside of the office, you can find Lindsey baking, decorating, or playing with her two rescue pups, Jillie and Sophie. She enjoys traveling and has hiked a glacier in Iceland, zip lined across the Smokies, and is looking forward to her next big adventure.
Some things you might not know about Lindsey
- If I weren’t in marketing, I’d be a host on QVC.
- For inspiration I take the dogs for a walk – it’s a great opportunity to be outside and clear my head.
- My hidden talent is doing cartwheels (I once won a cartwheel competition).
Posts by this author
PROJECT
7 Ways to Improve Your Email Marketing
Email can be an effective component in your marketing and communication strategy and create an ongoing conversation with your audience. Here are a few tips for making the most of your email marketing.
Read more of 7 Ways to Improve Your Email Marketing
PROJECT
Why Content Is Key to SEO
If you’re trying to optimize your website for search, focus on your audience, not search engines. Try these tips to improve your search rank.
Read more of Why Content Is Key to SEO
PROJECT
Integrating Traditional and Digital Media in Your Next Campaign
Learn to design campaigns that use traditional media to reach customers where they are, and digital media to get them to engage. We’ll show you some examples from national as well as regional brands, and explore some of the major takeaways from these innovative and integrative campaigns.
Read more of Integrating Traditional and Digital Media in Your Next Campaign
PROJECT
Highlights from 2014
It’s hard to believe that another year has passed – is it just me, or does time seem to move faster as you get older? During the past week, I’ve taken time to reflect on 2014 and the amazing people who we’ve had the opportunity to work with this year. …
Read more of Highlights from 2014
PROJECT
Website Development 101: Learn the Lingo
Every profession has it’s own lingo, and I’ve found over the years that many so-called experts use jargon and buzzwords to confuse clients into thinking they’re more knowledgeable than they really are. You’ve likely heard acronyms like CMS, PPC, SEO, a …
Read more of Website Development 101: Learn the Lingo
PROJECT
Experience Your Marketing
I was recently meeting with a client to talk about search engine optimization (SEO) recommendations for their website, and as we were talking about A/B testing and ways to optimize landing pages, someone from their web team asked me what they should te …
Read more of Experience Your Marketing
PROJECT
Jillie’s Adoption Story
I feel lucky to share our second adoption story with you – meet my wonderful pup, Jillie. You may have seen her around the office – she’s excited to be Gravity’s official greeter – or maybe you follow her on Twitter @JillieGravity. Here’s a look back a …
Read more of Jillie’s Adoption Story
PROJECT
Don’t Miss the Big Picture
One of my favorite ways to unwind and relax is to take my camera for a walk at the local arboretum. There’s just something about watching baby ducks play in the water or seeing the vibrant colors of spring flowers that makes me slow down and appreciate …
Read more of Don’t Miss the Big Picture
PROJECT
The Llamas Stole the Show
We recently spent a few days on location interviewing people for new testimonial spots for one of our clients. As always, we really enjoyed meeting new people and hearing their stories. One of the people we interviewed had llamas, goats, and four dogs. …
Read more of The Llamas Stole the Show