Disney? Star Wars was bought by Disney?! …DISNEY?!? That was pretty much my first reaction to hearing the news that, yes, my beloved Star Wars franchise had been bought by none other than Disney. I was crushed. All I could think about were cutsey-fi …Read more of Star Wars: A Brand on the Dark Side
We’re sad to see Clay Showalter, our beloved Media Specialist, leave Gravity after 7 years. But, we’re also thrilled to have Mark Fenton – another deeply talented EMU grad like Clay! – join us this July. What a great handoff, and we’re looking forwar …Read more of A great handoff for Gravity!
If you’re a branding nerd like me, Las Vegas is almost too much. Every brand – from hotels to restaurants to products – are trying their hardest to break through the static and make their mark. And, believe me, there’s a lot of static. Just look at …Read more of My 2012 Top Vegas Brand!
So you’ve decided it’s time for a new logo. You’ve started to review some design concepts, and then something funny happens. You become lost. Designs start to look the same, you lose track of which designs you’ve changed and which you haven’t. It c …Read more of What’s My Logo Supposed to Do, Anyway?
We were honored to provide an off-site visit for the Anabaptist Communicators Conference, hosted by Eastern Mennonite University. After presenting at EMU earlier that day and having a great Q&A session with this brilliant group of communicators, we …Read more of We were honored…
Recently, after the presentation of a new brand identity package, the very well meaning client told me that we at Gravity “are like alchemists!” Blushing a little, I profusely thanked her and went on my way. …then I read the definition of alchemy: “An …Read more of Your Brand Doesn’t Need An Alchemist
It seems like a brilliant new social platform or web tool pops up every day – new ways to connect, new ways to promote your brand to just about everyone out there. But that doesn’t mean that every one of these tools is right for you or your business. …Read more of Just because it’s “new” or “social” doesn’t mean it’s right for you
What a fun project! Here’s a quick pic from a shoot we wrapped last week for one of our favorite clients, DuPont Community Credit Union. We were shooting stills of “scenes” at the credit union, and the still sequences will later be used by a 3D animato …Read more of What a fun project!
PART ONE – “Learn from the past…and from Interstate Department Stores” The servers at the Starbucks around the corner from my house make me feel at home. They know my name, where I live, even my favorite drink (a grande Americano). And, in return, I sh …Read more of Open Letter to Starbucks, Pt. 1
We’ve all heard the expression, “The Devil is in the details”. Typically, we understand that to mean that, hidden in the details of any deal, contract, or service is that element that will burn you. Well, it turns out that that phrase is actually a va …Read more of Customer service – it’s in the details