Christian Perritt

Brand and Creative Strategy

Christian has been with Gravity since back around the time that electricity was invented (we’ll just say “20+ years”). A passionate brand storyteller and lover of all things creative, Christian ensures that integrated campaigns, media projects, and designs are all fresh, inspiring, and true to the brand they reflect. One of his favorite aspects of working at Gravity is the opportunity to work with so many talented people – from creative professionals to inspiring clients.

Outside Gravity, Christian is busy with a (patient) wife and two kids, as well as a dog named Franklin. Christian can also be caught from time to time playing music, engaging in theater, and sitting down at the occasional poker game.

Some things you might not know about Christian

If I weren’t a creative director, I’d be a small-part film actor.
For inspiration, I watch classic films and play music with much more talented musicians.
If I could live in a TV show/film, it would be Ocean’s Eleven.

Find me on social media

Posts by this author

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The Creative Challenge

by Christian Perritt

Get the creative juices flowing with this great exercise for teams.

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The Classic Rules of Comedy…in Marketing

by Christian Perritt

Here are a few examples of comedy and marketing coming together, as well as a few classic rules of comedy to keep in mind if you’re trying to bring the funny into your campaign.

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The Three-Point Stance – Your Guide to Concise Marketing Copy

by Christian Perritt

…no, I won’t be talking about the crouching position of an NFL lineman today. What I will be reminding us of is the golden rule when developing marketing copy – simpler is better. To help us remember and execute according to this rule, I recommend a …

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BOLD is BETTER for Your Brand

by Christian Perritt

One of the most satisfying aspects of my job is the opportunity to help clients clarify and communicate their brand position – that stance that a brand takes in the face of its competition to clearly identify and distinguish itself. A strong position i …

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Open Letter to Starbucks, Pt. 2 …finally

by Christian Perritt

OK, it’s time to talk about the big blog post goose egg I laid a few years ago. When Starbucks came out with its newer, sleeker brand identity, I kicked up quite the fuss. Oh, I was all indignant and full of opinions, wasn’t I! “[Starbucks’] recent re …

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To Guinness: Cheers!…and sniff

by Christian Perritt

I usually don’t expect to be tearing up when I’m watching football. …well, I am a Vikings fan, so let me rephrase that. I usually don’t expect for an ad to have me tearing up while watching football. But that’s exactly what Guinness did to me with its …

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Dear T-Mobile – Please Stop

by Christian Perritt

It’s great when you can create a theme for a campaign that actually works – a through-line that effectively strings messages together and makes the audience recognize your “look” almost immediately. But, like every positive in marketing, there’s a pot …

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Star Wars: A Brand on the Dark Side

by Christian Perritt

Disney? Star Wars was bought by Disney?! …DISNEY?!? That was pretty much my first reaction to hearing the news that, yes, my beloved Star Wars franchise had been bought by none other than Disney. I was crushed. All I could think about were cutsey-fi …

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My 2012 Top Vegas Brand!

by Christian Perritt

If you’re a branding nerd like me, Las Vegas is almost too much. Every brand – from hotels to restaurants to products – are trying their hardest to break through the static and make their mark. And, believe me, there’s a lot of static. Just look at …

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