When we start work with a new client, we usually start with Brand Position because of the important role it will play in any marketing we develop. Here’s an exercise you can do to witness successful brand positioning in action.Read more of The Power of Positioning (Part 1)
Get the creative juices flowing with this great exercise for teams.Read more of The Creative Challenge
One of the most satisfying aspects of my job is the opportunity to help clients clarify and communicate their brand position – that stance that a brand takes in the face of its competition to clearly identify and distinguish itself. A strong position i …Read more of BOLD is BETTER for Your Brand
OK, it’s time to talk about the big blog post goose egg I laid a few years ago. When Starbucks came out with its newer, sleeker brand identity, I kicked up quite the fuss. Oh, I was all indignant and full of opinions, wasn’t I! “[Starbucks’] recent re …Read more of Open Letter to Starbucks, Pt. 2 …finally
I usually don’t expect to be tearing up when I’m watching football. …well, I am a Vikings fan, so let me rephrase that. I usually don’t expect for an ad to have me tearing up while watching football. But that’s exactly what Guinness did to me with its …Read more of To Guinness: Cheers!…and *sniff*
It’s great when you can create a theme for a campaign that actually works – a through-line that effectively strings messages together and makes the audience recognize your “look” almost immediately. But, like every positive in marketing, there’s a pot …Read more of Dear T-Mobile – Please Stop
Disney? Star Wars was bought by Disney?! …DISNEY?!? That was pretty much my first reaction to hearing the news that, yes, my beloved Star Wars franchise had been bought by none other than Disney. I was crushed. All I could think about were cutsey-fi …Read more of Star Wars: A Brand on the Dark Side
We’re sad to see Clay Showalter, our beloved Media Specialist, leave Gravity after 7 years. But, we’re also thrilled to have Mark Fenton – another deeply talented EMU grad like Clay! – join us this July. What a great handoff, and we’re looking forwar …Read more of A great handoff for Gravity!