Christian has been with Gravity since back around the time that electricity was invented (we’ll just say “20+ years”). A passionate brand storyteller and lover of all things creative, Christian ensures that integrated campaigns, media projects, and designs are all fresh, inspiring, and true to the brand they reflect. One of his favorite aspects of working at Gravity is the opportunity to work with so many talented people – from creative professionals to inspiring clients.
Outside Gravity, Christian is busy with a (patient) wife and two kids, as well as a dog named Franklin. Christian can also be caught from time to time playing music, engaging in theater, and sitting down at the occasional poker game.
When we start work with a new client, we usually begin with Brand Position because of the important role it will play in any marketing we develop. Here’s an exercise you can do to witness successful positioning in action.
Read more of The Power of Positioning (Part 1)
Let’s take a look at some great ads that keep copy concise without sacrificing creativity!
Read more of Simple is Better: Ads that Showcase the Three Point Stance
Get the creative juices flowing with this great exercise for teams.
Read more of The Creative ChallengeHere are a few examples of comedy and marketing coming together, as well as a few classic rules of comedy to keep in mind if you’re trying to bring the funny into your campaign.
Read more of The Classic Rules of Comedy…in MarketingOne of the most satisfying aspects of my job is the opportunity to help clients clarify and communicate their brand position – that stance that a brand takes in the face of its competition to clearly identify and distinguish itself. A strong position i …
Read more of BOLD is BETTER for Your BrandOK, it’s time to talk about the big blog post goose egg I laid a few years ago. When Starbucks came out with its newer, sleeker brand identity, I kicked up quite the fuss. Oh, I was all indignant and full of opinions, wasn’t I! “[Starbucks’] recent re …
Read more of Open Letter to Starbucks, Pt. 2 …finallyI usually don’t expect to be tearing up when I’m watching football. …well, I am a Vikings fan, so let me rephrase that. I usually don’t expect for an ad to have me tearing up while watching football. But that’s exactly what Guinness did to me with its …
Read more of To Guinness: Cheers!…and *sniff*It’s great when you can create a theme for a campaign that actually works – a through-line that effectively strings messages together and makes the audience recognize your “look” almost immediately. But, like every positive in marketing, there’s a pot …
Read more of Dear T-Mobile – Please StopDisney? Star Wars was bought by Disney?! …DISNEY?!? That was pretty much my first reaction to hearing the news that, yes, my beloved Star Wars franchise had been bought by none other than Disney. I was crushed. All I could think about were cutsey-fi …
Read more of Star Wars: A Brand on the Dark SideWe’re sad to see Clay Showalter, our beloved Media Specialist, leave Gravity after 7 years. But, we’re also thrilled to have Mark Fenton – another deeply talented EMU grad like Clay! – join us this July. What a great handoff, and we’re looking forwar …
Read more of A great handoff for Gravity!