CHALLENGE

VMRC wanted to augment their presentation to build a case for supporting their new, innovative long-term care neighborhood.

SOLUTION

Gravity Group and VMRC worked closely to develop a campaign that focused on Woodland Park being the next step in VMRC's long-history of high-quality, innovative care.  A presentation video and coordinating brochure featured personal interviews with residents, family members, and donors to tell the story of VMRC's dedication to residents and their care, defining Woodland Park as the necessary next step to shift from a traditional, institutional model to a more independent home with personalized care.

RESULTS

Feedback from the campaign has been positive, with staff and donors expressing appreciation for the personal approach.  VMRC Foundation has also reported increased interest in the project and that fundraising is on-track to be fulfilled by the time the first three homes are dedicated in early 2013.