CHALLENGE

Harrisonburg SmileMakers needed to communicate their unique, “pain-free” approach to dentistry in a way that appealed to their primary audiences of women, parents, teens, and existing patients.

SOLUTION

Gravity developed a television, radio, and print campaign that featured portraits of actual SmileMakers’ patients.  The approach created a look and feel that is as unique as SmileMakers’ exceptional patient care. As a follow-up campaign, Gravity is launching an online campaign featuring a series of web-video testimonials from SmileMakers’ patients (a few from the original campaign, plus a few new ones).

RESULTS

The campaign received positive feedback from both the client and their patients, many of whom enjoyed the personal portraits of real patients.