CHALLENGE

RMH Healthcare wanted to increase awareness of their Orthopedics and Sports Medicine team to their target audience while showing that joint pain doesn’t have to keep you from doing what you love.

SOLUTION

Gravity Group worked closely with RMH marketing to develop an integrated campaign across television, email, radio, outdoor, and print. The campaign featured athletes and non-athletes who refused to allow joint pain to impact their daily lives. This approach broke through the stereotypes associated with the typical sports medicine patient and showed how the team at RMH can help you to get back in your game.

RESULTS

RMH has seen a 23% increase in patient visits at the Orthopedics Clinic and a 40% increase in the volume of joint surgeries performed following this campaign.