CHALLENGE

RBI wanted to revamp their brand identity without sacrificing the traditional image of the 70-year-old company. Our challenge was to revitalize RBI’s brand, while maintaining their rich brand equity and honoring the history, tradition, and work ethic of the company.

SOLUTION

Gravity Group developed a new logo and collaterals for RBI, along with a new brochure and website that incorporated images of RBI employees in the field taken during multiple Gravity Group photo shoots. The result was a new look for RBI that is, at the same time, both classic and contemporary.

RESULTS

RBI's new look garnered attention and compliments from customers and contractors alike, and the brand identity change was instrumental in positioning the company for a successful corporate merger.