CHALLENGE

The "challenge" of the Gravity Group Brand Challenge lies in selecting the local nonprofit organization that makes the best case for utilizing our help and services in that given year. With so many great organizations in our community, that’s a hard task. For the organization we picked - NewBridges Immigrant Resource Center – their greatest challenge was finding a way to increase their visibility in the community, changing their "best kept secret" status once and for all.

SOLUTION

Gravity Group developed a new brand identity package for NewBridges, including a new logo, tagline, letterhead, brochure, and more. The goal was to help NewBridges increase their visibility amongst their targets, and to help better tell the story of this very human and caring brand. All of this was accomplished through collaboration with NewBridges, specifically with Executive Director Alicia Horst.

RESULTS

The new brand identity was well received by NewBridges and their clients, and news of the new branding developments has provided increased exposure for NewBridges, as well.  Read more about the NewBridges brand challenge to see their brand identity before and after.

We'll begin accepting nominations for the 2012 Brand Challenge in January 2012.