A conversation about brand storytelling and its role in growth, and where marketing fits in.Read more of What is Brand Storytelling?
Get the creative juices flowing with this great exercise for teams.Read more of The Creative Challenge
Research into color theory can benefit many projects, from establishing a brand’s identity, to creating a theme for a brochure, or choosing the look of a button on a website.Read more of Conveying Emotions Through Colors
Learn to design campaigns that use traditional media to reach customers where they are, and digital media to get them to engage. We’ll show you some examples from national as well as regional brands, and explore some of the major takeaways from these innovative and integrative campaigns.Read more of Integrating Traditional and Digital Media in Your Next Campaign
When I’m chasing my tail on a creative project, like a website or logo, I usually have to force myself to forget about the project for a while and look around for inspiration in odd places. This post is a journey into one of those odd places I found: Amazing, inspiring, good enough to watch over and over title sequences.Read more of Amazing, Inspiring, Good Enough to Watch Over And Over Title Sequences
If you’re not sure illustrated characters are effective brand mascots, try walking down the cereal aisle at your local grocery store. Those characters connect with kids on an emotional level that other marketing methods can’t match. Big brands have mastered the use of animated spokespeople, but companies of every size can benefit from the love of a character.Read more of How We Used Illustrated Characters to Reach Kids
One of the core growth challenges for Dupont Community Credit Union is getting people more familiar with their different free checking options. Gravity Group designed a campaign focused on educating their service area about the different benefits of Grow vs. Rewards checking, paired with the superior member service that DCCU provides.Read more of DCCU Grow & Rewards Checking Campaign
I usually don’t expect to be tearing up when I’m watching football. …well, I am a Vikings fan, so let me rephrase that. I usually don’t expect for an ad to have me tearing up while watching football. But that’s exactly what Guinness did to me with its …Read more of To Guinness: Cheers!…and *sniff*