Learn to design campaigns that use traditional media to reach customers where they are, and digital media to get them to engage. We’ll show you some examples from national as well as regional brands, and explore some of the major takeaways from these innovative and integrative campaigns.Read more of Tips for Integrating Traditional and Digital Media in Your next Campaign
DuPont Community Credit Union was updating their checking products to offer even more benefits for members and needed an engaging way to announce the new features. Gravity Group collaborated with DCCU to design a Facebook contest that featured the new checking benefits by asking page followers to leave a comment indicating which new feature they were most excited about.Read more of DCCU Facebook Contest to Promote Checking
It wasn’t that long ago that an unhappy customer would ask to speak to the manager, and if they were really upset, they’d write a letter to the corporate office. These days, they’re paying for a promoted tweet to express their dissatisfaction in an inc …Read more of The Tweet Read Around the World
Whether or not managing social media is your full-time job or just one of your many responsibilities, keeping track of profile specs for each social platform can take over your day. I love finding ways to work more efficiently, so when I came across th …Read more of Social Media Cheat Sheet
You know that feeling you get when you unwrap a gift and what’s inside isn’t what you were expecting. You try to freeze the smile on your face so that the look of disappointment doesn’t register and upset the gift-giver who’s anxiously awaiting your re …Read more of Three Benefits of Digital Marketing
We’re sad to see Clay Showalter, our beloved Media Specialist, leave Gravity after 7 years. But, we’re also thrilled to have Mark Fenton – another deeply talented EMU grad like Clay! – join us this July. What a great handoff, and we’re looking forwar …Read more of A great handoff for Gravity!
If you’re like a lot of small business owners, you find social media confusing. How often should you update your status, what would you tweet about, and what in the world is Pinterest? More importantly, will anyone even care what you post, tweet, or pi …Read more of 5 Steps to Social Media Success
It seems like a brilliant new social platform or web tool pops up every day – new ways to connect, new ways to promote your brand to just about everyone out there. But that doesn’t mean that every one of these tools is right for you or your business. …Read more of Just because it’s “new” or “social” doesn’t mean it’s right for you