A conversation about brand storytelling and its role in growth, and where marketing fits in.Read more of What is Brand Storytelling?
Get the creative juices flowing with this great exercise for teams.Read more of The Creative Challenge
We deconstruct the Gravity Group logo in terms of what it says and how it says it, translating strategy into visual design.Read more of How Brand Concepts Inform Logo Design [A CASE STUDY]
Research into color theory can benefit many projects, from establishing a brand’s identity, to creating a theme for a brochure, or choosing the look of a button on a website.Read more of Conveying Emotions Through Colors
Learn to design campaigns that use traditional media to reach customers where they are, and digital media to get them to engage. We’ll show you some examples from national as well as regional brands, and explore some of the major takeaways from these innovative and integrative campaigns.Read more of Integrating Traditional and Digital Media in Your Next Campaign
DuPont Community Credit Union wanted to reach out to potential members in a memorable and honestly straightforward way about how banking at the credit union is truly unique. Gravity Group produced an integrated campaign that centered around a key theme and hashtag, #EveryMemberEveryDay.Read more of DCCU “Every Member Every Day” Campaign
If you’re not sure illustrated characters are effective brand mascots, try walking down the cereal aisle at your local grocery store. Those characters connect with kids on an emotional level that other marketing methods can’t match. Big brands have mastered the use of animated spokespeople, but companies of every size can benefit from the love of a character.Read more of How We Used Illustrated Characters to Reach Kids
Green Valley Book Fair was going to begin hosting a story time for kids in a newly-renovated section of the book fair and needed a story-time mascot that would appeal to kids. We collaborated with the book fair to create Booker the Fox, an illustrated animal mascot to represent Adventure Tales story time.Read more of Character Illustrations for the Green Valley Book Fair