Gravity Blog

Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.

Effective Content Marketing

Effective Content Marketing

What is Content marketing?  It’s most often defined as digital media, video content, and assets such as websites, blogs, newsletters, white papers, etc.  The brand is the publisher and often offers...

Turn Your Game Around

Turn Your Game Around

If you’ve read my recent posts, you know I’ve been focusing on social media and digital marketing (and if you haven’t read them, what are you waiting for?). This time, I’m going to write about my...

Three Benefits of Digital Marketing

Three Benefits of Digital Marketing

You know that feeling you get when you unwrap a gift and what’s inside isn’t what you were expecting. You try to freeze the smile on your face so that the look of disappointment doesn’t register and...

Gravity Group Recognized by Adweek

Gravity Group Recognized by Adweek

I’ll let you in on a little secret – we love working with our clients. It’s true! Those of you who have worked with us know that we’re passionate about finding what’s unique and special about your...

5 Steps to Social Media Success

5 Steps to Social Media Success

If you’re like a lot of small business owners, you find social media confusing. How often should you update your status, what would you tweet about, and what in the world is Pinterest? More...

Branding for Nonprofits

Branding for Nonprofits

Gravity Group’s Creative Director, Christian Perritt, recently presented “Branding for Nonprofits” as part of the Nonprofit Institute’s Lunch and Learn series at James Madison University. He...

Tips for Creating A Marketing Plan

Tips for Creating A Marketing Plan

Believe it or not, the New Year is just around the corner, just beyond the hustle and bustle of seasonal activities and holidays. Is your business ready? Now is the time to outline your marketing...

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