Being a professional marketer as well as a comedy nerd, you can imagine how much I love it when people apply the classic rules of comedy to make funny and inspiring marketing messages. Here are a few examples of comedy and marketing coming together, as well as a few classic rules of comedy to keep in mind if you’re trying to bring the funny into your campaign.Read more of The Classic Rules of Comedy…in Marketing
One of the most satisfying aspects of my job is the opportunity to help clients clarify and communicate their brand position – that stance that a brand takes in the face of its competition to clearly identify and distinguish itself. A strong position i …Read more of BOLD is BETTER for Your Brand
OK, it’s time to talk about the big blog post goose egg I laid a few years ago. When Starbucks came out with its newer, sleeker brand identity, I kicked up quite the fuss. Oh, I was all indignant and full of opinions, wasn’t I! “[Starbucks’] recent re …Read more of Open Letter to Starbucks, Pt. 2 …finally
I usually don’t expect to be tearing up when I’m watching football. …well, I am a Vikings fan, so let me rephrase that. I usually don’t expect for an ad to have me tearing up while watching football. But that’s exactly what Guinness did to me with its …Read more of To Guinness: Cheers!…and *sniff*
It’s great when you can create a theme for a campaign that actually works – a through-line that effectively strings messages together and makes the audience recognize your “look” almost immediately. But, like every positive in marketing, there’s a pot …Read more of Dear T-Mobile – Please Stop
Disney? Star Wars was bought by Disney?! …DISNEY?!? That was pretty much my first reaction to hearing the news that, yes, my beloved Star Wars franchise had been bought by none other than Disney. I was crushed. All I could think about were cutsey-fi …Read more of Star Wars: A Brand on the Dark Side
I’ve been to a number of conferences over the years, with varying returns on investment – so it’s truly refreshing to find one that pays off. That’s the case with the recent Content Marketing World conference I attended hosted by the Content Marketing …Read more of Thoughts from “Content Marketing World”
We’re sad to see Clay Showalter, our beloved Media Specialist, leave Gravity after 7 years. But, we’re also thrilled to have Mark Fenton – another deeply talented EMU grad like Clay! – join us this July. What a great handoff, and we’re looking forwar …Read more of A great handoff for Gravity!
If you’re a branding nerd like me, Las Vegas is almost too much. Every brand – from hotels to restaurants to products – are trying their hardest to break through the static and make their mark. And, believe me, there’s a lot of static. Just look at …Read more of My 2012 Top Vegas Brand!